Despite numerous valid concerns, Toronto and East York Community Council approved the new Murphy’s Law development unanimously and without an ounce of scrutiny. But the fight isn’t over yet, there is still a chance to convince the rest of council, or sway councillors who already voted yes at community council, to not approve the new design.
Yes, it’s a LONG shot, yes, council has become a rubber stamp for developments, yes, residents have zero influence beyond convincing our elected representatives, but we can’t go out without a fight. We have to try and use every tool in the toolbox.
Unfortunately, after Ford gutted many planning laws and gamed the OLT to exclude residents’ voices, there is really only one mechanism left, and that’s an old fashioned letter-writing campaign. Hiring lawyers to represent a neighbourhood or having the president of an RA reach out to councillors or the mayor is all well and good, but it’s only one email from one person. But if HUNDREDS of emails come across the desks of councillors and the mayor, we might just be able to get some concessions, or at the minimum, get the can kicked down the road giving us time to find new ways to resist.
However, there are some unwritten rules to emailing politicians that most people are unaware of. Following these rules greatly increase the chances of your email being seen by a politician, breaking them pretty much guarantees your email ends up in the trash.
The rules of emailing a politician
I learned these rules from a friend who spent nearly two decades working for an MPP, and I have managed to engage many politicians of different levels of government across the political spectrum and gotten at times quite fulsome responses, despite the fact I am not their constituent.
There is no guarantee of a response, as many local residents know it’s hard enough to get Councillor Bradford to respond to any concern, never mind a campaign fighting against a development, but the hope is if enough volume crosses the desks of council and the mayor we might budge them.
- Email each politician separately. When you send mass emails, with the entirety of council CC’ed, it goes in the trash.
- Address the email using the politician’s name in the subject line and in the greeting of the email. This makes it obvious you are addressing that politician directly, and it’s not just a template sent to everyone.
- Do not use form emails or templates. When a politician receives a hundred of the same email, it goes in the trash. Even if you fill out the section forms have to add your own words, if the rest of the email is clearly from a form, it goes in the trash. Basically anything that makes it look like you’re trying to mass communicate with a few clicks and didn’t take the time to individually write a politician, it goes in the trash.
That said, you can totally send every politician the same body of email, they won’t know you sent everyone the same email. As long as it’s a unique email individually sent and personally addressed, for all they know they’re the only one you wrote to. - Be respectful. Whether you’re bashing the politician you’re writing to, or someone else in their legislature, it’s not likely to get you far. No cursing, no insults, no slang, be as professional as possible. You want to win them over with your logic. Emotional pleas can work, but it’s tricky, you have to make your case about emotional impacts without sounding emotional.
- Don’t write an essay. Keep it as short and to the point as possible. A basic introduction, lay out your points in a list so it’s easy to identify your concerns, and then a conclusion and thank them for their time.
- Include your full name and all contact info. Emails without such contact info go in the trash, because who knows who’s sending them. They could come from a bot, or a Russian troll, or the same guy with 100 email addresses that likes to stir up trouble. You need to include your address and phone number. The politician will know you’re a real person and, even if you’re not their constituent, may decide you’re worth responding to or listening to.
There are easy ways to do this, in particular a little email add-on called mail merge (for Gmail or this, for Outlook), but if you’d rather not get into add-ons and figuring them out, thankfully there are only 25 councillors and the mayor and it’s not terribly hard to copy and paste their names and emails into your email.
Sample email DO NOT COPY VERBATIM!!!
Here is the email I will be sending. You can cherry pick what you like from this but remember the rules, you will need to rewrite this in your own words, and maybe change the order of the items as well.
Subject: TO: Councillor <name>, please don’t approve the new design of 1684-1702 Queen St E
Hello Councillor <name>,
My name is Adam Smith, resident of Beaches-East York. Toronto and East York Community Council recently approved the new design for 1684-1702 Queen St E (the Murphy’s Law site) and I implore you to please not approve it as the new design will have many negative impacts that the old design did not.
- it violates the Queen St E Urban design guidelines that are still part of the Official Plan
- it will greatly overshadow properties to the north, in particular 7 and 9 Orchard Park Blvd are going to lose almost all light in their yards 6 months of the year
- between the new residents and the closure of Penny Lane it will increase traffic on Orchard Park Blvd, a very narrow one-way street, and will reduce the only exit of Orchard Park Blvd to one lane
- despite the promise of Councillor Bradford that no new street parking permits will be issued, anyone driving to visit residents of the new site will impact local parking
- it has no affordable units planned, and the city doesn’t need yet more unaffordable market rate units
- there is already fierce competition for scarce local programs and extracurricular activities for kids, and the closest school, Duke of Connaught, is already at capacity
- transit only seems sufficient on paper, taking the 501 or 503 during morning rush hour becomes extremely crowded soon after entering Leslieville
- this is intended to set a precedent for more density around the area that will only exacerbate the above issues
For these reasons I ask you to please consider not approving the current design of the development and work with the developer to find a compromise that respects the existing residents of the area and will not contribute to worsening current issues with density. Thank you for your time.
Sincerely,
Adam Smith
416-454-5014
339 Woodbine Ave
Toronto ON M4L 3P5
Councillor contact info
Here is a spreadsheet of the councillors’ names, emails, and ward numbers:
Good luck everyone, and don’t hesitate to ask me any questions.
Cheers,
Adam Smith, 21st Century












